Colin Burrows - Special Treats Production

On February 8th we went on a school trip to the cinema to see The Kings Speech. After the film finished we got a speech from Colin Burrows who is working with Special Treats Productions.
He was included in the production of several films such as The King's Speech, Casino Raoyal, Never Let me Go and Cementary Junction. He told us that all of these films had some problems, like in Casino Royal, Daniel Craig was the first blond man to ever be Bond and people were talking about he was too short. After they went to the Bahamas and saw him in the trunks they were convinced he was the right one.

I listened to what Colin Burrows had tro say and started thinking about the introduction that I'm making with my friend. I need to find out what problems may accure?, how we would want to sell it? and how we want people to see it?.

Special Treats Productions is a PR and marketing company. They have made trailers, events, making of, broadcast programming, press junkets, online interviews and EPK`s (Electronic Press Kits) in alot of big productions. Some of their clients are Universal, Paramount, Disney, Sony, Warners and 20th Century Fox. They also produce press events for the music industry.

This is Special Treats Production`s homepage: http://www.specialtreats.co.uk/

If I was going to puplicise our film, I would arrange a interview with the acters and invite the media that would ask questions about the film. The famous acters that we have chosen to be in our film will attract people to come and see it. I would try and get the message out to the audience that the film is a horror movie but its not so scary so its suitable for children from 15 and older. This would give us a larger audience.

I think this film is more of a girl movie so I would maybe have a free screening only for girls. I would try to arrange a co-operation with, for example, Orange. If a girl has Orange as their phone operator they could send a text with the title of the film which is "All Alone" then they would get a text back from Orange they could show at the entrance of the cinema. This would allow them to get in for free with one friend.

Production Diary

The production begins:

30th January 2011
We sat up the scenes and started filming. We finished the first 30 seconds of the introduction

31st January 2011
Continued filming and finished one minute so we had done one and a half minute so far.

1st February 2011
We went through the work that we had done so far and edited it.

2nd February 2011
Finished the last minute of the introduction

Audience Research

For audience research we decided to do a film interview. We showed our animation to some girls and asked a few questions about what they thought of it.The responses we got were very positive.